Simay Demiral

Bay Area, California · MBA 2028

Simay Demiral

MBA candidate at UC Berkeley Haas Prior to business school, 3+ years at McKinsey & Company working across healthcare, energy and consumer clients — building AI products, running digital transformations, and optimizing costs and processes. Now tinkering with AI.

Ledger

Client-side web app · CSV parsing · 2026

Much more than a bank app can show you. Drop in a statement for spending patterns, subscriptions and refunds, categories you can correct, and a flag when a charge looks doubled.

Try it with your own statement Read the case study →

Live demo — the real tool

Four months of a made-up statement, categorised the moment it lands. Scroll it, open a tab, click a figure — it all works.

The Dispatch

Daily edition · Four desks · 2026

The eleven tabs I open every morning, on one page. AI and tech, markets and M&A, news about the US and Turkey, and the fixtures worth getting up for — Champions League, Sultanlar Ligi, the NBA, a Grand Prix. Every kick-off is already converted out of Istanbul into California time, and one button drops it into my calendar. Every story links to the source it came from.

Read today’s edition

Personal AI Assistant

Scheduled job · Canvas + Calendar + SMTP · 2026

One email every morning with everything I need to act on that day, pulled from Canvas, my calendar, my tracker and my events file. Read the case study →

More to come

  • McKinsey & Company Business Analyst · Istanbul & Baku Led AI products and digital transformations for healthcare, energy and consumer clients, from use-case discovery through deployment. 2023–2026
  • Procter & Gamble Sales Intern · Istanbul Achieved a 12% reduction in product shortages (a 5-year low) for Turkey's largest retailer by leading the design and launch of a new tracking mechanism to optimize inventory measurement across 3,500+ stores. 2022
  • Kavak.com Brand Intern · Istanbul Coordinated a nationwide rebrand to “CARVAK” days before the Turkey launch, managing all vendors to ensure 100% on-time delivery of assets. 2022
  • UC Berkeley, Haas School of Business Master of Business Administration 2026–2028
  • Boğaziçi University Bachelor of Science in Chemistry Awards: Rectorate Sports Achievement Award (2023) · Feyyaz Berker Sportsmanship Award (2021)
    Involvements: Volleyball Team Captain, Vice President at Sports Committee
    2017–2023
  • Ruhr-Universität Bochum Erasmus Program · Curriculum in German 2021–2022